For years, they’ve told the story of Black America without ever asking Black people.
Kristen Powell, Executive Director of the Black Futures Lab and the Black to the Future Action Fund, joins Roland Martin to break down the Black Census Project’s push to reach 300,000 Black participants across all 50 states. The effort directly challenges traditional polling that has long relied on small samples and outside interpretation to define Black public opinion. Instead, this survey captures what Black people actually value, how they view institutions, and what they want from government. The data is positioned to replace false narratives with real insight and drive political and community-level action.
